We know that sustainability and social responsibility are two of the biggest issues that businesses currently face, and the demand from both customers and shareholders for organisations to be proactive in these areas is growing fast.

Whilst the idea that an organisation could be opening itself up to scrutiny by publishing CRR is a common concern, the benefits that CRR can provide to both short-term and long-term goals, alongside improvements to public and internal perceptions of the business, can be extremely valuable.

Because of this, transparency with this reporting is key and can give a competitive edge for any organisation looking to align with increased market interest in sustainability performance across all sectors. The more companies can be seen to be engaging with, and acting upon issues around sustainability, the more opportunity there is to reflect on these findings and positively message the values of the business to both internal staff and stakeholders, and the wider market.

Additionally, as investment decisions are increasingly factoring-in the performance of a business around the key pillars of sustainability, authentic action accompanied by well-produced and focussed CRR can have a hugely positive effect on the ability of an organisation to attract third-party capital.

Taking these factors in to account, CRR can ultimately help improve your organisation’s ability to increase trust from both the public and shareholders, provide transparency, and improve the attractiveness of the business to potential investors.